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The art of business modeling is one of the best things you can do for your career, and business. Business model validation has become a creative, collaborative, life-affirming method for understanding who you want to serve, how you want to serve, and why you want to serve.
Customer Delight is Elusive – Focus on Customer Pain
May 19, 2016
In innovation circles, pain points are what we seek when we introduce a completely novel solution – because it is typically only at that moment of clear and conscious pain that a customer will consider an alternative.
If Bias is Fast, Slow is the Antidote
April 26, 2016
We like to think we are all reasonable open-minded humans who do not pre-judge other others, but much of bias happens hidden away from our conscious decisions. We all have bias. Our unconscious mind is wrong, often, especially on matters that truly would benefit from thinking rationally.
Finding Your Customer Pain Points: How Far Do You Go?
November 4, 2015
One of the first jobs in unlocking a business model is to define a customer segment, and figure out customer “pain points.” You know you’ve struck gold when you uncover a “hair on fire” problem.. Read More.
Three Business Model Myths Debunked
July 27, 2015
When is the best time to begin thinking about your business model? Answer: Now.
If you are wondering about how your business will generate revenue and profitability to grow, then start if you haven’t already. But first let’s clear up some myths that plague early stage founders and intrapreneurs when they start tinkering with a new idea… Read More.