Use this scale to rank pains on a continuum when searching for unsolved problems in a customer’s world. The bigger the pain, the better the starting point. You can then develop your Value Proposition knowing that you’re focused on the highest order customer jobs-to-be-done.
Moving Beyond the Post Election Confusion in Your Company
December 14, 2016
We were all wrong. We are bad predictors. We are now confused. Here’s an exercise to re-engage your team and build the future you want to see.
Business Model Mythbusting in the Circular Economy
November 15, 2016
Circular economy, business model myths, people-centered capitalism, and business model innovation as the strongest tool for survival and resilience.
Do You Suffer from Value Proposition Confusion?
October 19, 2016
A word battle may be increasing your product fail rate. Two views of what makes a strong value proposition cause arguments and confusion in new product development. Know both methods to increase your clarity and success rates.
The Future of Your Job: Will You be Automated or Augmented?
October 5, 2016
Data Intelligence, Cognitive Bias, and Emerging Tech. You don’t always realize at the moment of a new technology’s introduction that it was designed to take your job
Customer Delight is Elusive – Focus on Customer Pain
May 19, 2016
In innovation circles, pain points are what we seek when we introduce a completely novel solution – because it is typically only at that moment of clear and conscious pain that a customer will consider an alternative.
If Bias is Fast, Slow is the Antidote
April 26, 2016
We like to think we are all reasonable open-minded humans who do not pre-judge other others, but much of bias happens hidden away from our conscious decisions. We all have bias. Our unconscious mind is wrong, often, especially on matters that truly would benefit from thinking rationally.
Finding Your Customer Pain Points: How Far Do You Go?
November 4, 2015
One of the first jobs in unlocking a business model is to define a customer segment, and figure out customer “pain points.” You know you’ve struck gold when you uncover a “hair on fire” problem.. Read More.
Should Social Impact Companies be Held to Higher Standards?
October 15, 2015
Should social impact companies be held to a higher standard than good old fashioned profit seeking companies? Read More.
Does Your Business Model Support a 32-Hour Workweek?
August 12, 2015
Treehouse has shifted the entire company over to a 32-hour work week, starting at the top down…Read More.
Three Business Model Myths Debunked
July 27, 2015
When is the best time to begin thinking about your business model? Answer: Now.
If you are wondering about how your business will generate revenue and profitability to grow, then start if you haven’t already. But first let’s clear up some myths that plague early stage founders and intrapreneurs when they start tinkering with a new idea… Read More.