Reason Street offers consulting, workshops, and courses designed as experiential learning.
In the last few years, we’ve seen an explosion of startup companies which have disrupted major industries in health, energy, transportation, and hospitality. On the horizon are new entrants with their sights set on food, retail, fashion, real estate, until every corner of our economy is taken apart and rebuilt by hungry newcomers.
These upstart disruptors have not relied on classic business models to build their companies, but have iterated to build new business models around ever-changing customer needs.
Your future growth is at risk and your only chance at survival is to adapt to the rapidly changing world.
Reason Street has developed a set of experiential learning programs and a method designed for accelerating innovation outcomes.
Silos are what prevent innovation.
Creators and innovators generate new ideas, uncover new trends and work hard to prototype new futures. But when it comes time to build the business case, creatively minded people often lack the analytical rigor and financial depth to understand how to sell in, and sell up. The rich human-centered insights embedded in a design process are no match for the data-driven requirements of an investment review committee, or a budget planning cycle.
At the same time, analytically-minded financial managers may know how to crunch data, but may struggle to evaluate a bold new idea. When an innovation concept is delivered with slick visuals and fully rendered prototypes without proven outcomes, financial managers get even more uncomfortable. It’s hard to greenlight innovation when you don’t know the answer ahead of time, but how do you know when you have an Airbnb or Tesla in your company?
We have designed training modules to bridge these silos, and increase empathy and understanding required for true innovation. Innovation requires integrative thinking, polymath understanding, and full brained embodied action.
To explore new business models you need the tools and techniques which enable innovation and growth. Analysis alone won’t get you there. Ideas on colored sticky notes are not enough. As market needs continue to change at an unprecedented rate, you will succeed only if you train your staff in the jiu jitsu-like creative and critical thinking that form the basis of true innovation.
Why bring in outside consultants when the best talent lies within?
We work with our clients to design new business models for growth. Our time-bound high velocity method combines the best of a business school and design school. Based on an elegant combination of lean, analytical thinking and bold visioning along with ideation, prototyping and validation methodologies our business modeling process gives your team the tools that will pave a profitable path to the future. And unlike most innovation consultancies which deliver shiny presentations that serve as roadmaps to new opportunities, we work directly with your team to come up with solutions.